Terms of Service

1. Agreement

These Terms of Service (“Terms”) govern access to and use of Advaro’s websites and application (the “Service”) operated by Eberything Limited (“Advaro”, “we”, “us”). By creating an account, connecting a Google Ads account, submitting a waitlist or audit request, or using the Service you agree to these Terms and our Privacy Policy. If you use the Service on behalf of a company, you represent that you have authority to bind that company.

2. The Service — software, not media buying

Advaro is software and related professional assistance that helps merchants measure tracking, reconcile verified bookings, propose Google Ads changes, and—only with your approval or within autonomy settings you enable—apply bounded mutations and conversion uploads. Unless we sign a separate written agency agreement, Advaro is not your media agency of record, is not a fiduciary, and does not take title to media. You remain the advertiser of record. Google Ads spend is charged by Google to your payment methods, not billed as media by Advaro.

Features may be offered in diagnose (recommend / report) or optimize modes depending on readiness and your configuration. Some capabilities described on our marketing site may be delivered with human specialist support while product automation is still being completed.

3. Accounts, users, and authority

You must be able to form a binding contract and must provide accurate business information. You are responsible for safeguarding credentials and for all activity under your Advaro account, including actions by teammates you invite. You represent that anyone who connects Google Ads or approves changes is authorized to do so for the linked customer IDs, including manager (MCC) and client accounts.

4. Google Ads authorization and your responsibilities

Connecting Google Ads requires you to authorize Advaro via Google OAuth (and, where you choose, to link accounts under a manager account). You grant Advaro a limited license to access, read, and write the linked Google Ads accounts solely to provide the Service. You remain solely responsible for:

• Google Ads policies, landing-page claims, and applicable advertising and consumer law;
• accuracy of conversion, booking, CRM, and messaging data you supply;
• ad spend, budgets, and payment of invoices issued by Google;
• reviewing and approving (or rejecting) proposed changes in Advaro;
• revoking access in Google and Advaro when a user should no longer operate the account.

Advaro is an independent software provider and is not affiliated with, endorsed by, or a partner of Google LLC unless expressly stated in a separate writing. Google may change APIs, scopes, or access tiers; we are not liable if Google suspends access to your account or our developer token.

5. Operating your account — approvals and risk

• Material spend-affecting changes (including budget, bid strategy, and primary conversion / optimization-target switches) require your explicit approval in the Service.
• Other changes (for example negatives, search themes, or audience signals) are proposed for your approval unless you later enable a bounded auto-apply mode in writing or in-product. Until you enable that mode, we will not auto-apply those changes.
• Offline conversion uploads and similar signals can influence Smart Bidding and may not be fully reversible. You accept that risk before enabling optimize-mode uploads.
• You may pause Advaro automation at any time. Pause stops Advaro-initiated automation; it does not pause your Google Ads campaigns unless you instruct us (or the product) to do so.
• Changes already written to Google Ads typically remain in your Ads account after you disconnect, except for rollbacks we can reasonably perform if you request them promptly and they are still available in the API.

6. Confidentiality

Each party will keep the other’s non-public business, account, and technical information confidential and use it only to perform these Terms, except for information that is public, independently developed, or required to be disclosed by law. This survives termination for three (3) years (trade secrets for so long as they remain trade secrets).

7. Acceptable use

You will not misuse the Service, attempt unauthorized access, interfere with other customers, violate applicable law, scrape or reverse engineer the Service except as allowed by law, or use Advaro to operate ads that violate Google Ads policies or applicable advertising / consumer laws. We may suspend access immediately if we reasonably believe there is abuse, security risk, unpaid fees, or a Google policy or legal risk.

8. Aggregated insights

We may use de-identified, aggregated insights across merchants to improve the Service (for example vertical or market priors), subject to thresholds that prevent disclosing one merchant’s identifiable competitive insight to another. Details are in the Privacy Policy.

9. Fees

Paid plans (if any) are billed as described at purchase or in an order form. Fees are generally spend-banded flat fees, not a percentage of ad spend, unless we expressly agree otherwise in writing. Ad spend is separate and payable to Google. Unpaid Advaro fees may result in suspension of the Service. Except as required by law, fees are non-refundable once a billing period has started.

10. Intellectual property

Advaro retains all rights in the Service, branding, and software. You retain rights in your account content, creatives, and ads data. You grant us a limited license to process that content solely to provide the Service. Feedback you provide may be used to improve Advaro without obligation to you.

11. Indemnity

You will defend and indemnify Eberything Limited and its officers, employees, and contractors against claims, damages, and reasonable legal costs arising from: (a) your ads, landing pages, offers, or Google Ads policy violations; (b) data you provide (including customer or messaging data) or your lack of authority to grant access; (c) ad spend or bidding outcomes in accounts you authorized; and (d) your breach of these Terms or applicable law — except to the extent caused by our willful misconduct.

12. Disclaimers

THE SERVICE IS PROVIDED “AS IS” TO THE MAXIMUM EXTENT PERMITTED BY LAW. WE DO NOT WARRANT THAT AUTOMATION OR SPECIALIST ASSISTANCE WILL INCREASE REVENUE, REDUCE CAC, OR MATCH ANY PARTICULAR PERFORMANCE OUTCOME. GOOGLE ADS RESULTS DEPEND ON MANY FACTORS OUTSIDE OUR CONTROL, INCLUDING YOUR BUDGET, CREATIVE, LANDING PAGES, COMPETITION, AND GOOGLE’S SYSTEMS. WE DO NOT GUARANTEE UNINTERRUPTED ACCESS TO GOOGLE APIS.

13. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, ADVARO’S TOTAL LIABILITY ARISING OUT OF OR RELATED TO THE SERVICE WILL NOT EXCEED THE GREATER OF (A) THE AMOUNTS PAID BY YOU TO ADVARO IN THE THREE (3) MONTHS BEFORE THE CLAIM AND (B) USD 100 IF YOU HAVE PAID NOTHING. WE ARE NOT LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR LOST-PROFITS DAMAGES, OR FOR AD SPEND YOU AUTHORIZE IN GOOGLE ADS, LOST CONVERSIONS, OR BIDDING MODEL EFFECTS OF UPLOADS YOU APPROVED. THESE LIMITS DO NOT APPLY TO LIABILITY THAT CANNOT BE LIMITED UNDER THE LAWS OF Hong Kong SAR (FOR EXAMPLE FRAUD OR DEATH/PERSONAL INJURY CAUSED BY NEGLIGENCE WHERE SUCH RULES APPLY).

14. Termination

Either party may terminate these Terms by closing the account or providing written notice. We may terminate immediately for material breach, unpaid fees, or legal/Google risk. Upon termination we stop Advaro-initiated automation, revoke tokens as described in offboarding, and handle data per the Privacy Policy. You should also revoke Advaro in your Google account. Surviving sections include fees owed, confidentiality, indemnity, disclaimers, liability limits, and governing law.

15. Changes; assignment; entire agreement

We may update these Terms by posting a new version. Material changes take effect after we post them (or later if required by law). If you do not agree, stop using the Service. You may not assign these Terms without our consent; we may assign them in a reorganization or sale of the business. These Terms plus any order form are the entire agreement and supersede prior discussions about the Service. If a provision is unenforceable, the rest remains in effect.

16. Governing law and disputes

These Terms are governed by the laws of Hong Kong SAR, without regard to conflict-of-law rules, except where mandatory protections apply. The courts of Hong Kong have exclusive jurisdiction, except that we may seek injunctive relief in any court for IP or confidentiality breaches. The United Nations Convention on Contracts for the International Sale of Goods does not apply.

17. Contact

Eberything Limited · 3 Arbuthnot Road, Hong Kong · support@advaro.co · Contact · Privacy